Sales Proposal Checklist
Workflow an account manager or producer runs to develop, present, and finalize a commercial insurance proposal — from prospect discovery through bind-ready submission.
Client Discovery
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Research the prospect's operations and class codes
Pull NAICS / SIC, applicable WC class codes, GL classifications, and any relevant ISO occupancy categories. Note subsidiaries, DBAs, and out-of-state locations — these drive licensing scope and surplus-lines questions later.
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Request 5-year currently valued loss runs
Request loss runs from each prior carrier valued within 90 days. Stale or summary-only loss runs will get the submission declined by most markets. For WC, also pull the e-mod worksheet from NCCI or the independent bureau.
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Review the expiring policy and dec page
Compare current limits, deductibles/SIRs, endorsements, and any manuscript wording. Flag claims-made retro dates, scheduled property values, and additional-insured schedules — these are the most common gaps when remarketing.
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Identify exposure changes since last renewal
Walk the insured through payroll growth, sales projections, new locations, fleet additions, and any new contracts requiring higher limits. Auto-populated ACORD fields drift over multiple renewals; verify each exposure base against current operations.
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Confirm budget and target premium
Submission and Marketing
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Complete ACORD 125, 130, and 140 applications
ACORD 125 (commercial app), 130 (workers comp), and 140 (property) form the standard package. Include supplementals for any specialty lines — cyber, EPLI, professional. Auto-populate from the AMS, but read every field; do not rely on prior-year data.
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Determine admitted vs surplus-lines placement
Hard-to-place classes, high hazard grades, or unusual exposures may require E&S placement through a wholesale broker. Flag now — surplus-lines placements have state-specific tax and stamping office filings within 30–60 days post-bind.
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Send submission to appointed markets
Confirm each carrier's appetite and binding authority before sending. Verify the producer is appointed and licensed in every state where coverage will attach — unauthorized transactions are grounds for rescission.
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Engage a wholesaler for E&S placements
For surplus-lines risks, engage the wholesale broker now. Confirm who handles state stamping office filings and premium tax remittance — compliance ultimately rests with the producer of record even when the wholesaler files.
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Track quotes and convert indications
Indications are non-binding — usually subject to underwriting review, signed application, or current loss runs. Do not import an indication into the AMS as a quote and do not bind against one. E&O claims often start here.
Proposal Build
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Compare quoted programs side-by-side
Build a coverage comparison: limits, deductibles/SIRs, key exclusions, claims-made vs occurrence triggers, and any manuscript wording differences. Flag any narrower coverage than the expiring policy so the insured can make an informed decision.
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Build the proposal in the agency template
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Add required commission and compensation disclosures
NY Reg 187, CA SB 250, and equivalents require written disclosure of producer compensation to commercial insureds. Confirm jurisdiction-specific language; templated national disclosures often miss state-specific tests.
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Run agency principal review and sign-offCollects list Collects paragraph
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Rework the proposal per principal feedback
Client Presentation
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Schedule the proposal meeting 30 days pre-expiration
Aim for 30–45 days before the expiring policy's effective date. Earlier than 60 days and pricing may not be firm; later than 30 and you lose negotiating room and risk a non-renewal notice window passing.
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Walk the insured through coverage and gaps
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Capture client feedback and requested changesCollects list
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Revise quotes and recirculate to underwriters
Material changes — limit increases, added locations, new lines — require updated underwriting and may reopen pricing. Document the revision request in writing before going back to markets.
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Confirm the insured's intent to bind
Pre-Bind Compliance
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Run OFAC SDN screening on insured and additional insureds
Screen named insureds, additional insureds, and any loss-payee parties against the OFAC SDN list. Re-screen at every material change — parties can land on the list mid-policy.
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Verify producer licensing in every coverage state
Check NPN registration via NIPR for every state where coverage attaches, not just the producer's resident state. Confirm CE is current; a lapsed CE = lapsed license = no authority to bind.
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Issue the binder and request signed applicationCollects file
Post-Bind Wrap-Up
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Issue updated COIs to certificate holders
ACORD 25 has separate fields for Certificate Holder and Additional Insured — confirm each holder's contract requires AI status before checking the box. Listing the wrong party is the most common COI error in commercial onboarding.
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File surplus-lines tax and stamping office paperwork
Surplus-lines placements require state premium tax remittance and (in some states) stamping office filings within 30–60 days post-bind. Confirm whether the wholesaler or the agency files; the producer of record carries ultimate compliance responsibility.
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Schedule premium audit and renewal review
For WC and GL with payroll/sales bases, set the audit reminder for 30 days post-expiration. Set the next renewal review at T-90. Document lessons learned from this cycle in the account file.