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Website Analytics Checklist
Traffic Analysis
Monitor daily, weekly, and monthly visitor numbers.
Analyze traffic sources (e.g., direct, referral, organic, social media).
Identify top-performing pages in terms of unique visitors.
Track bounce rates and identify pages with high exit rates.
Evaluate the effectiveness of marketing campaigns in driving traffic.
User Behavior
Analyze user flow to understand navigation paths.
Track on-site search queries to identify user intent.
Monitor session duration and pages per session.
Identify common drop-off points in the conversion funnel.
Use heatmaps to understand user interaction with pages.
Conversion Metrics
Track overall conversion rates for key actions (e.g., purchases, sign-ups).
Monitor cart abandonment rates and potential causes.
Analyze the effectiveness of A/B testing on conversion rates.
Evaluate the performance of different product categories.
Identify demographics and segments with the highest conversion rates.
Content Performance
Assess the popularity of blog posts and other content types.
Track engagement metrics such as comments, shares, and likes.
Evaluate the SEO performance of content (e.g., keyword rankings, organic traffic).
Monitor content-driven conversions and leads generated.
Identify content gaps and opportunities based on user interests.
Technical Performance
Monitor page load times across different devices and browsers.
Track server response times and uptime.
Analyze mobile vs. desktop performance metrics.
Identify and fix broken links and 404 errors.
Ensure compliance with web standards and accessibility guidelines.
