Competitive Analysis Checklist

A quarterly competitive analysis a buyer, merchandise planner, or store-ops leader runs to benchmark assortment, pricing, promotions, and store experience against direct competitors. Output feeds the next assortment plan, markdown cadenc...

Use this workflow
1

Scope and Competitor Set

  1. Define the competitor set for this cycle
  2. Confirm the analysis category scope
  3. Pick the analysis depth
2

Scope (cont.)