Start using this Workflow
Competitive Analysis Checklist
Market Overview
Identify the main competitors in the market
Analyze market size, growth rate, and overall profitability
Understand the industry trends and customer preferences
Competitor Product Analysis
Compare product features, quality, and range with competitors
Assess competitors' pricing strategies and discount policies
Evaluate the packaging, branding, and product positioning of competitors
Sales and Distribution
Analyze competitors' distribution channels and retail presence
Study their sales tactics, promotions, and seasonal campaigns
Review competitors' online and offline sales performance
Marketing and Advertising
Assess the effectiveness of competitors' marketing campaigns
Review the advertising channels used and the frequency of ads
Analyze competitors' social media presence and engagement strategies
Customer Service and Experience
Evaluate the level of customer service provided by competitors
Review competitors' customer feedback and satisfaction levels
Compare return policies, warranties, and after-sales support
Financial Performance
Analyze key financial metrics such as revenue, profit margins, and market share
Review quarterly and annual financial reports of competitors
Assess investment in R&D, marketing, and other key business areas
Strategic Positioning
Understand competitors' mission, vision, and strategic objectives
Identify unique selling propositions and competitive advantages
Analyze partnerships, mergers, and acquisitions involving competitors
