Workflow Templates: Competitive Analysis Checklist

Identify the main competitors in the market

Analyze market size, growth rate, and overall profitability

Understand the industry trends and customer preferences

Compare product features, quality, and range with competitors

Assess competitors' pricing strategies and discount policies

Evaluate the packaging, branding, and product positioning of competitors

Analyze competitors' distribution channels and retail presence

Study their sales tactics, promotions, and seasonal campaigns

Review competitors' online and offline sales performance

Assess the effectiveness of competitors' marketing campaigns

Review the advertising channels used and the frequency of ads

Analyze competitors' social media presence and engagement strategies

Evaluate the level of customer service provided by competitors

Review competitors' customer feedback and satisfaction levels

Compare return policies, warranties, and after-sales support

Analyze key financial metrics such as revenue, profit margins, and market share

Review quarterly and annual financial reports of competitors

Assess investment in R&D, marketing, and other key business areas

Understand competitors' mission, vision, and strategic objectives

Identify unique selling propositions and competitive advantages

Analyze partnerships, mergers, and acquisitions involving competitors

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Competitive Analysis Checklist